Ideas
SweatID, a sweat science company that provides users with their sweat sodium concentration based on real-time data, has made significant strides since it was first developed in 2017. From scaling operations to refining go-to-market strategies, the company is a growing... 
Ideas
We know that today, SweatID, is a solution for athletes seeking to optimize their performance through sweat analysis. The technology aims to disrupt traditional approaches to measuring sweat sodium levels, a crucial metric for personalizing hydration strategy and... 
Ideas
‘Tis the season! It’s the most wonderful time of the year as the holidays are fast approaching. If you feel like your list to buy for is getting longer and longer, you’re not alone. Holiday shopping can add an extra stressor to the season, but we’re here to help. A... 
Ideas
Hydration is important for everyone. But for high-performance athletes, tracking hydration is critical to performing at their peak and remaining competitive. When sweating, athletes lose crucial water and electrolytes, so they need to hydrate considerably more than... 
Ideas
Wearable technologies are on the rise. Consumers are increasingly discovering how convenient, accurate and pivotal the technologies can be. As we head into the new year, about one in four Americans will make a New Year’s resolution. Many individuals will have a better... 
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